Should I record video questions, or use text questions?
Both options work well, and you can also combine them. If you have time to record video questions, we recommend doing so.
Video questions give candidates their first contact with you and your company before a face-to-face meeting, and they help your company stand out and showcase its personality.
Text questions are a great option if you need to move quickly—they only take a few minutes to write, and you can start receiving candidates’ video responses right away.
Setting up the environment
Ensure the basics, using the webcam in the preview mode:
Lighting: Make sure your face is clearly visible. Avoid recording with a bright window or strong light source behind you.
Background noise: The space doesn’t need to be completely silent, but your voice should be easy to hear and understand.
Audio volume: Speak clearly and check that your microphone and volume levels are set correctly. Doing a few practice recordings can help.
Appearance: Don’t overthink clothing or makeup. This is a job interview question—not America’s Next Top Model.
Which questions to ask the candidate?
We recommend starting the video interview with a short introduction video, followed by 2–5 questions. We also highly recommend to include a short "Thank you”- video at the end.
Here's some examples of common video interview questions:
Tell us about yourself
Briefly describe your work history
Why are you applying for this position?
What strengths do you bring to this role?
Describe a challenging situation and how you resolved it
You can find more questions here.
The introduction video typically introduces the interviewer/s. It can also be used to congratulate the candidate for reaching this stage of the process and to explain what is expected in their responses (e.g. answer time)
Thank you- video can include information about the recruitment process.
How to behave in front of the camera?
One simple rule: Be yourself. Avoid adopting a “camera personality” that doesn’t reflect who you really are. Being natural and confident gives the candidate an authentic impression of both you and your company.
Be creative
Here's how you can make your video interview more engaging:
Team effort: Let different team members ask questions to show the candidate your team dynamic.
Show the environment: Walk around the office or film different areas to give a real sense of your workplace.
Keep it casual: Record outside, in a café, or during company activities for a relaxed vibe.
Add humor: A touch of tasteful humor makes the experience more enjoyable and memorable.
Other tips:
Set a clear deadline: Include the video reply deadline in your invitation email. Avoid weekends to ensure prompt support for applicants.
Inform applicants in advance: If possible, mention in the job posting that a video interview will be part of the process. If not, send a separate email to notify candidates.
Keep replies short: Advise applicants to limit their video responses to 1–2 minutes, either in the invitation email or in your introductory video.